About Us
ABOUT US — KEY FITNESS USA
Where Real Stories Build Real Strength
Our Mission
At Key Fitness USA, we believe fitness should fit real life — not the other way around.
Built by two founders with two powerful, very different journeys, our mission is simple:
To help real people build real strength, anywhere, anytime — with functional, sustainable training that works for every stage of life.
Mike’s Story — Rebuilt Through Resilience
Co-founder Mike Paul has lived through adversity that would break most people — yet he rebuilt himself through discipline, strength, and a relentless refusal to quit.
In his 20s and 30s, Mike trained consistently, competed in multiple powerlifting events, and lived the iron lifestyle. Life pulled him away, but he returned in his 40s, lifting 4–5 days a week for personal progress and health.
Then everything changed.
Between 2018 and 2019, Mike survived:
- Leukemia
- A stroke
- A 13,800-volt electrocution
- A long and painful physical recovery
These weren’t just setbacks — they were life-altering battles.
But in 2020, Mike rebuilt his home gym, rebuilt his strength, and rebuilt his life. Training became:
- Therapy
- Purpose
- Recovery
- A way to reclaim his health
- Proof that the human body — and spirit — can come back stronger
Today Mike trains consistently, focusing on sustainable, functional fitness.
His comeback is at the heart of our brand:
No matter where you’re starting, you can always start again.
Ky’s Story — 30+ Years of Coaching Real Strength
While Mike’s story is one of resilience, Ky’s is one of mastery.
For more than 30 years, Ky has coached people across Hawaii and beyond, specializing in functional fitness and movement-based training.
Ky built Key Fitness Hawaii into a respected community brand known for:
- Real-world training
- Sustainable programs
- Transformational coaching
- A welcoming, supportive atmosphere
- A functional approach that works at any age and fitness level
Ky’s Credentials Include:
- 30+ years of hands-on training experience
- Functional fitness specialist
- Selected competitor for American Ninja Warrior (2014)
- Proven transformation coach with 5-star reviews on Yelp
- Fitness educator & mentor active on IG: @fit4u3000
- Experienced group instructor & private coach
Ky doesn’t just coach workouts — he coaches people.
His philosophy is rooted in simplicity and sustainability:
Train movement, not muscles.
Train consistently, not perfectly.
Train for life, not for Instagram.
Ky brings the coaching backbone to Key Fitness USA.
Why We Created Key Fitness USA
Because we know what real people struggle with:
- Not enough time
- Starting over again and again
- Getting discouraged
- Not knowing what equipment to buy
- Feeling overwhelmed by complicated programs
- Wanting simple, functional training that actually works
We built Key Fitness USA to solve these problems with:
- Durable, portable equipment
- Real coaching principles
- Accessible training systems
- Tools for home, travel, and everyday movement
- A brand rooted in integrity and real experience
Our Brand Identity
Key Fitness USA is:
A Coach-Driven Brand
Rooted in Ky’s 30+ years of helping real people transform their strength.
A Comeback-Driven Brand
Born from Mike’s journey of rebuilding against overwhelming odds.
A Real-World Fitness Brand
Focused on movement, function, consistency, and accessibility.
A Train-Anywhere Brand
Built for people balancing work, family, and life.
Our Promise to You
We’re not here to sell gimmicks.
We’re here to help you:
- Train anywhere
- Move better
- Build real-world strength
- Stay consistent
- Overcome setbacks
- Achieve sustainable progress
Our founders have lived it.
We’re here to help you live it too.
Train Anywhere. Train for Life.
Welcome to Key Fitness USA
Where real stories build real strength.